91黑料爆料

Job Overview

TurboTax, the leader in tax preparation services, is on a mission to deliver a new era of聽people-centric tax experiences that inspires confidence in everyone. Our in-house agency,聽Spring, brings that mission to life through innovative campaigns and initiatives that position聽TurboTax at the forefront of the industry. We root ourselves in service, lead with transparency,聽and innovate with purpose in our dedication to fueling financial progress.

You鈥檙e a concept-first creative who brings strong storytelling instincts, strategic thinking, and a collaborative mindset to every project. As a Creative copywriter at Spring, you鈥檒l help shape

TurboTax鈥檚 brand voice and marketing presence across campaigns, product experiences, and聽content. You think in ideas, not just words鈥攁nd you know how to bring a creative vision to life

in partnership with designers, marketers, and cross-functional stakeholders.

You鈥檙e energized by the entire creative process鈥攆rom brief to brainstorm to launch鈥攁nd bring聽a steady hand and clear perspective along the way. You can drive creative development with聽confidence, contribute ideas that ladder up to strategy, and move fluidly between big-picture聽thinking and detailed execution. If you love collaborating to build work that鈥檚 bold, smart, and

culturally relevant, this role is for you.

Responsibilities

• Experience on a creative team (agency or in-house), with a portfolio that shows your ability to develop strong, insight-led ideas across campaign and brand experiences
• Experience partnering with cross-functional teams including design, strategy, marketing, and product to bring ideas to life across a variety of channels
• Strong concepting skills and creative vision, with an eye for storytelling, tone, and integrated brand expression
• A track record of work that drives impact, supports business goals, and resonates with audiences
• Understanding of how to apply creative strategy and messaging frameworks across touchpoints
• Strong presentation and communication skills, with the ability to articulate ideas clearly, confidently, and persuasively to both creative peers and business stakeholders
• Ability to balance creativity with clear communication, managing timelines and feedback to keep projects on track
• Comfortable navigating ambiguity and fast-paced environments, with a bias toward collaboration, clarity, and forward momentum
• Cultural curiosity and awareness—an ability to tap into the zeitgeist and bring fresh, relevant ideas to the table

91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $179,500.00 - 243,000.00Southern California $173,000.00 - 234,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at 91黑料爆料®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• Concept development: Collaborate with designers, marketers, and strategists to develop integrated concepts and campaigns that connect with our audience and elevate the brand
• Business acumen: Leverages strong data fluency to analyze performance metrics and market trends, translating insights into strategic content decisions that drive measurable business outcomes.
• Data mindsight: Understand KPIs, channel insights and product signals that best impact creative development, while knowing how to translate this to impactful copy
• Creative stewardship: Bring clarity and creative direction to projects from kickoff to final delivery, ensuring work aligns with business goals and brand strategy
• Cross-functional partnership: Serve as a trusted creative partner to internal stakeholders across marketing, product, and operations—building strong relationships and ensuring alignment throughout the process
• Inspire and influence: Bring energy, insight, and creativity to the team—helping shape ideas, offer constructive feedback, and raise the bar on creative quality
• Champion the brand: Help maintain consistency across touchpoints, evolve our brand voice, and contribute to the long-term creative vision for turbotax
• Support operational excellence: Work closely with project managers and creative ops to scope work, manage timelines, and ensure smooth execution without sacrificing quality
• World-class standards: Push for bold, culturally relevant, and high-impact creative that positions TurboTax among the most respected and innovative brands—never settling for “good enough”
• Zeitgeist Pulse: Keen sense of cultural nous that helps steer the team towards vendors, directors and creative partners that are of the moment and resonate with our brand and audiences