91黑料爆料

Job Overview

We are seeking a highly motivated and results-driven Sales Funnel Manager to build, optimize, and manage conversion-focused sales funnels that drive revenue growth and improve customer acquisition. As a Sales Funnel Manager, you will play a key role in managing the framework of our marketing and sales processes, ensuring the smooth transition of prospects through the customer journey while maximizing lead generation, nurturing, and conversions. You will work closely with the marketing, concierges, product, expert, design, and technology teams to ensure alignment across functional areas, delivering seamless, high-performing funnels. This role is foundational to a new strategic space for the business. In year one, the focus will be on building infrastructure, optimizing the customer journey, and establishing funnel-driven performance baselines.

Responsibilities

• Develop and implement effective sales funnel strategies tailored to various target audiences and objectives.
• Map out the customer journey to identify touchpoints, pain points, and opportunities for optimization in content, design, and operational processes.
• Create funnel wireframes, layouts, or flowcharts to visualize the sales process, ensuring scalability and efficiency.
• Collaborate with sales leadership to align funnel strategy with long-term revenue and go-to-market goals, including potential account-based or product-led sales motions.
• Build and manage multiple sales funnels, including opt-in pages, sales pages, webinars, checkout processes, and follow-up automation.
• Utilize funnel-building tools and software to craft seamless workflows.
• Work with internal or external resources to produce compelling content, copy, graphics, and assets for each stage of the funnel.
• Ensure funnels are designed to support future sales models by incorporating lead scoring, sales-readiness indicators, and scalable hand-off points to eventual sales teams.
• Monitor the performance of funnels, tracking metrics like lead conversion rates, bounce rates, click-through rates (CTR), and revenue per lead.
• Conduct A/B testing for various funnel components, such as headlines, CTAs, page design, offers, and email sequences, to improve results.
• Analyze data and feedback to continuously optimize sales funnels for higher conversion rates.
• Use CRO insights to inform future sales enablement strategies and influence sales team workflows and playbooks.
• Develop scalable lead management and nurturing processes that align with long-term sales pipeline development.
• Partner with sales or business development functions to define lead qualification criteria, enabling eventual sales follow-up and conversion.
• Support enriched data strategies and segmentation to facilitate revenue attribution, lead prioritization, and forecasting.
• Play a key role in shaping the future sales plan and job code associated with this role.
• Participate in sales strategy discussions to help define quota design, performance metrics, and compensation alignment.
• Prepare for a transition to a quota-influencing or quota-carrying role as business maturity and funnel performance evolve.

Qualifications

• 10+ years of proven experience building and optimizing high-performing sales or marketing funnels.
• Deep understanding of the customer journey, lead generation, and conversion optimization.
• Experience with funnel-building tools and marketing automation platforms.
• Strong collaboration and communication skills across cross-functional teams.

• Background in sales operations, sales enablement, or sales/marketing hybrid roles preferred.
• Experience with quota-influencing activities or direct revenue accountability preferred.
• Familiarity with hybrid go-to-market strategies including PLG, ABM, or inside sales preferred.