91黑料爆料

Skip to main content

Manager 2, Marketing Operations, CRM

Category Marketing Location San Diego, California; Mountain View, California; , Job ID 2025-72622

Company Overview

91黑料爆料 is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Join an incredible marketing team at 91黑料爆料 as a Manager 2, CRM Operations in the Consumer聽Group. As a key leader, you will be responsible for CRM initiatives and execution for our consumer products powering financial freedom to the over 100M consumers and businesses we serve

year-round. CRM is a significant part of our marketing strategy, driving world-class results. In this聽role, you will lead a team, drive our technical capabilities workstream and manage the quality and聽technical execution with innovation of our CRM communications. As a leader, you will inspire and聽influence the team by being collaborative and results driven. You should possess strong technical聽skills, especially in HTML and ESP scripting languages, and bring their innovative ideas to improve聽our marketing efforts.

Responsibilities

  • Strong Leader with Analytical and Strategic Thinking. Lead and manage a multi-level CRM operations team, providing strategic direction, guidance and support to drive successful campaign execution.
  • The ideal candidate will use data to uncover efficiencies and drive improvements in technology and CRM activation (email, push and in-app notification, SMS, and other CRM avenues).
  • AI Fluency: Demonstrated understanding and application of AI and machine learning in CRM optimization, including personalized experiences, predictive analytics, and automated content generation.
  • Drive Data-Driven Decisions. Monitor and evaluate key engagement of CRM campaigns (deliverability, opens, CTR, etc.) using data-driven insights to make informed decisions that enhance campaign effectiveness. This leader will also effectively communicate campaign results and strategic recommendations to senior leadership.
  • Cross-Functional Drive. Partner across MarTech, product development, data analytics, CRM strategy, product, data enablement with high technical acumen. Identify and implement new data sources, manage multi-million dollar budgets across vendors, effectively communicate pivots across product or with data.

 

 

91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Southern California $154,000.00 - 208,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at 91黑料爆料®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay  for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender.

 

Qualifications

  • Looking for a strong individual and seasoned leader with a minimum of 8+ years leading a CRM team that delivers delightful customer communications and drives business growth in a complex and matrixed organizational structure.
  • Strong understanding of email, push, SMS platforms, marketing automation tools, data analytics, and customer segmentation strategies. Proven experience in building and sending large-scale email campaigns via major ESPs. Braze and Adobe Experience Platform required.
  • SQL, scripting languages within the context of Customer Engagement Platforms, HTML, REST APIs, personalization and prediction technical skills (Liquid Script, JSON, etc.).
  • Design,develop and debug webhook integrations for various applications and systems.
  • Experience with driving the selection, implementation, and execution of CRM solutions (in house and/or 3rd party) utilizing machine learning, AI and data science models.
  • Excellent leadership and interpersonal skills, with the ability to manage, motivate and mentor a diverse team.
  • Strong project management skills, with demonstrated success in managing multiple campaigns and initiatives concurrently.
  • Excellent communication and presentation skills, capable of conveying complex information in a clear and concise manner.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is preferred.

91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $154,000.00 - 208,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender.