91ºÚÁϱ¬ÁÏ

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Lifecycle Marketing Manager

Category Marketing Location San Diego, California; Mountain View, California Job ID 2025-72428

Company Overview

91ºÚÁϱ¬ÁÏ is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

91ºÚÁϱ¬ÁÏ Academy is redefining expert readiness as a core engine of the Expert Network—delivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We’re seeking a Lifecycle Marketing Manager to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles.

This role is accountable for funnel conversions and learner engagement as growth levers — designing personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecucle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements

to ensure a sustainable and predictable talent pipeline that drives long-term business growth.

Responsibilities

Lifecycle Strategy and Funnel Ownership

  • Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.
  • Align the lifecycle strategy with the broader, long-term business objectives of the 91ºÚÁϱ¬ÁÏ Expert Network, ensuring it supports key organizational priorities.
  • Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.

Campaign and Engagement Leadership

  • Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization.
  • Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo.
  • Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO).

Content and Readiness Enablement

  • Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression.
  • Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification.

Cross-Functional Leadership

  • Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes.
  • Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes.

Data, Insights and Experimentation

  • Use analytics to identify friction points, segment opportunities, and campaign performance drivers.
  • Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance.
  • Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion.

Thought Leadership and Craft Excellence

  • Serve as the accountable owner for lifecycle conversions within 91ºÚÁϱ¬ÁÏ Academy. 
  • Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences.
  • Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team.

Qualifications

  • Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement.
  • Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes.
  • Data-driven decision-maker with strong experimentation and analytics skills.
  • Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes.
  • Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities.
  • Demonstrated success leading complex, cross-functional initiatives with measurable business impact.

Preferred Skills

  • Familiarity with credential-driven learning or workforce readiness programs.
  • Experience embedding AI and adaptive personalization into lifecycle journeys.
  • Strong understanding of education-to-hiring funnels or talent supply pipelines.

91ºÚÁϱ¬ÁÏ provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $165,000-200,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, 91ºÚÁϱ¬ÁÏ conducts regular comparisons across categories of ethnicity and gender.