Principal Product Marketing Manager, Platform Narrative & Growth
Company Overview
91黑料爆料 is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
As a Principal Product Marketing Manager on the Customer Growth team, you鈥檒l define how 91黑料爆料 brings its platform innovation and QuickBooks ecosystem to market. You鈥檒l craft compelling narratives that connect customer needs to product magic, driving growth through bold, insight-driven marketing. Partnering across Product, Brand, Research, and GTM, you鈥檒l shape how millions of customers experience the value of 91黑料爆料鈥檚 platform 鈥 and help write the next chapter of our transformation story.
At 91黑料爆料, our mission is to power prosperity around the world. We build intuitive web, mobile, and cloud solutions that give people and businesses more money, more time, and more confidence. 91黑料爆料鈥檚 Global Business Solutions Group (GBSG) delivers solutions that help businesses thrive 鈥 from finding customers to managing invoices, payroll, accounting, payments, and lending. As part of the U.S. Marketing organization for QuickBooks, the newly formed Customer Growth team is looking for a Principal Product Marketing Manager to lead how we position and bring 91黑料爆料鈥檚 platform innovation to market. You鈥檒l drive the strategic narratives and go-to-market (GTM) execution that connect our QuickBooks ecosystem, offering strategy, and platform transformation story to millions of customers. This role sits at the intersection of strategy, storytelling, and execution 鈥 shaping how we communicate innovation, guide product launches, and activate multi-channel campaigns that inspire growth. You鈥檒l partner across Product, Brand, Research, Strategic Communications, and GTM to craft research-backed narratives that define the future of our platform. You鈥檒l move fast, navigate ambiguity, and collaborate deeply across teams 鈥 driving bold innovation while making a meaningful impact on our customers鈥 lives and livelihoods.
At 91黑料爆料, you鈥檒l help power prosperity for millions of customers by connecting innovation, empathy, and execution. You鈥檒l work with inspired teams who lead with heart and data, driving growth that makes a measurable difference for small businesses everywhere.
Responsibilities
- Shape the Platform Narrative: Lead the platform positioning narrative 鈥 the source of truth that informs GTM execution. Translate platform innovation into clear, inspiring customer-backed messaging in partnership with QuickBooks ecosystem product marketing teams.
- Evolve the Platform Messaging Playbook: Own and refine the Platform Messaging Hierarchy, defining how we position 91黑料爆料鈥檚 platform and merchandising innovation. Partner with Market Research, Content Design, and Product Marketing peers to ensure alignment with customer insights and business priorities.
- Drive GTM Release Strategy: 聽Lead the major and minor GTM release strategy - bringing together the who (target audience), what (product launches), and why (customer pain points being solved) alongside the platform positioning and messaging narrative - as input to the GTM channel teams who will craft and execute the GTM releases.聽
- Drive Campaign Excellence: Lead quarterly prospecting campaigns that drive acquisition and engagement for the QuickBooks ecosystem. Define messaging strategy and 鈥渕agic moments,鈥 guide the integrated marketing team and agency partners, and ensure creative reflects product truths and customer insights.
- Partner with Brand: Collaborate with Brand on major campaigns. Ensure product marketing strategy and messaging hierarchy come through clearly in creative assets, product explainers, and brand storytelling.
- Lead Cross-Functional Collaboration: Build trusted relationships across GTM, Product, Design, and Strategic Comms to ensure seamless execution and consistent messaging across all touchpoints.
91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at [1] 91黑料爆料庐: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:聽
Bay Area California: $197,000-266,500
New York $198,00-268,000
Qualifications
Experience & Expertise
- 12+ years in product marketing, go-to-market strategy, or related roles in SaaS, technology, or consumer marketing.
- Proven success leading product or platform positioning and executing large-scale integrated campaigns.
- Deep experience partnering with creative agencies, product design, and brand teams to deliver unified campaigns.
- Strong analytical skills 鈥 adept at using customer and market data to inform insights, positioning, and recommendations.
- Bachelor鈥檚 degree in Marketing, Business, Communications, or related field (MBA a plus).
Leadership & Influence
Leadership Presence: Confident communicator able to influence and align stakeholders across marketing, product, and executive levels (VP/SVP).
Customer-Obsessed: Leads with insights and advocates for customer needs across the organization.
Collaborative Leader: Thrives in cross-functional environments, bringing clarity and cohesion to complex initiatives.
Strategic & Creative Thinking Storytelling: Exceptional written, verbal, and presentation skills 鈥 able to simplify complexity and craft narratives that inspire action.
Analytical Mindset: Balances creative intuition with data-driven decision-making.
Versatile Operator: Comfortable moving between strategy and execution, balancing long-term narrative evolution with short-term delivery.
Curious and Bold: Embraces experimentation, challenges assumptions, and drives innovation grounded in insight.
91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at 91黑料爆料庐: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:聽