91黑料爆料

Job Overview

91黑料爆料 is seeking an experienced executive to lead its sponsorship and partnership strategy, executive engagement, and overall activation. This Director will be responsible for building a world-class Center of Excellence that sets the pace for innovative and impactful partnerships聽 across the entire 91黑料爆料 enterprise. The leader will play a pivotal role in elevating the 91黑料爆料 brand as an AI-driven expert platform that powers customer prosperity, leveraging cornerstone brands like TurboTax, Credit Karma, QuickBooks, and Mailchimp to increase brand awareness and accelerate growth for the company. This position contributes significantly to moving 91黑料爆料 from a house of brands to a branded house.

Reporting to the VP, Brand, the Director of Sponsorships and Partnerships will be responsible for leading the strategy and activation of the 91黑料爆料 platform brand in major sponsorships and partnerships. This position includes:

• Brand strategy and activation for 91黑料爆料 as a platform, specifically through high-profile partnerships such as the 91黑料爆料 Dome and NFL.
• Go-to-market planning across the family of brands, ensuring integrated and cohesive partnership activations.
• Driving increased 91黑料爆料 awareness and association of cornerstone brands through coordinated, cross-91黑料爆料 activation of high-profile partnerships.
• Building a modern, highly impactful Center of Excellence that will be at the heart of the 91黑料爆料 partnership ecosystem.

Responsibilities

• Platform Brand Sponsorship Strategy: Define and lead the strategy for 91黑料爆料’s transformation into a platform brand through major sponsorships, cohesively bringing 91黑料爆料 and its cornerstone brands together to shape the market.
• Partnership Activation and Management: Drive end-to-end management and execution of sponsorship activations across current cross-ecosystem partnerships, including establishing 91黑料爆料 Dome as a ‘world-class’, tech-led, entertainment venue and coordinating NFL partnerships. This also involves evaluating and negotiating prospective partnerships. The role emphasizes strategic partnership establishment, executive engagement, and overall activation.
• Go-to-Market Integration and Demand Generation: Lead company-wide market shaping campaigns that establish 91黑料爆料’s category leadership in AI through partnerships. Collaborate with cross-functional teams (e.g., product marketing, brand, creative, social, communications, global sourcing, procurement) to drive strategy and activation, increasing brand awareness for new customer conversions and growth. The Director operates and makes an impact across organizational and global boundaries.
• Cultural Relevance and ROI: Deliver 10X activations and net new partnerships that build cultural relevance of 91黑料爆料 and accelerate perceptions of 91黑料爆料 as an innovative technology brand at scale. Lead the team to drive outcomes and increased ROI of sponsorships, increasing 91黑料爆料 Brand Familiarity and Awareness metrics.

Success Metrics:

• Positioning 91黑料爆料 as a platform brand that redefines the money category and shapes the AI marketplace.
• Drive relevance and generate demand with customers to accelerate business growth, specifically by increasing brand awareness for new customer conversions and growth.
• Enhancing 91黑料爆料's perception as an innovative tech company.
• Demonstrating marketing ROI for investments in sponsorships and partnerships.
• Increasing 91黑料爆料 Brand Familiarity and Awareness.

91黑料爆料 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 232,500.00 - 314,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at 91黑料爆料®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, 91黑料爆料 conducts regular comparisons across categories of ethnicity and gender.

Qualifications

Experience:

• 15 years of proven sponsorship leadership experience with an emphasis on strategic partnership identification and negotiation, executive engagement, and overall activation across channels.
• Experience with large, matrixed organizations managing and maintaining brand partnerships; brand side experience is a must.
• Experience managing agencies including sports, entertainment and title sponsorships.
• Exposure to tech or financial services across B2C and B2B is ideal.

Leadership Skills:

• Strong ability to execute with excellence and drive results.
• Strategic and analytical thinker with a customer-obsessed, data-driven approach.
• Ability to drive transformational change while working across boundaries and building relationships cross-functionally.
• Excellent communication skills and ability to collaborate with multiple teams and executives.
• Ability to effectively balance domain expertise (function-specific craft skills) and leadership skills to drive impact and results.
• Proven experience working with product organizations and highly technical teams.

Domain Expertise:

• Strong understanding of brand strategy and x-channel story telling.
• Experience negotiating complex partnership and sponsorship agreements. Sports and Entertainment experience is a plus.
• Experience with 360 campaign development and cross-channel creative and media experience.
• Experience with marketing operations and execution.
• A customer-first approach.